If you’ve tried to arrange a large shipment, you’ve probably run into ads for freight brokers. A freight broker is a person or company that acts as the middleman between shippers and carriers. They find the carrier, arrange the shipment and track the load hauled. But is all that really necessary? The answer is a resounding no.
If you’re thinking about using a freight broker (or you already use one), there are several reasons why you should reconsider.
1. Freight Brokers Are Misleading
Customers looking for trucking services often get the impression that freight brokers are required. That’s exactly what brokers want people to think.
We were reminded of this when we recently quoted a move for a company . They were comparing prices, and after receiving our quote, they immediately reached out and asked who the carrier would be and if we would be using multiple carriers. This was a huge, multi-billion dollar company, and they had no idea it was possible to work directly with carriers. If it hadn’t been for an overlap in communication, they never would have never found out.
Needless to say, we got the business. We’re confident they’ll never return to using brokers. Because of our amazing customer service, but also because of the next item on this list. Read more