Logistics companies play a critical role in the global economy, making possible the task of shipping and transporting goods from one point to the other, usually from the manufacturing or delivery site, to the customer or distributor.
While it may seem that this critical function makes logistics companies indispensable, the truth is that the industry is concentrated with several firms, each one competing for a slice of the pie. As such, marketing is still very much a necessity to ensure your survival.
When developing a marketing strategy for your logistics company, here are a few essential elements to consider. Read more