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3 Factors to Consider When Building Your Logistics Company’s Marketing Plan

Logistics companies play a critical role in the global economy, making possible the task of shipping and transporting goods from one point to the other, usually from the manufacturing or delivery site, to the customer or distributor.

While it may seem that this critical function makes logistics companies indispensable, the truth is that the industry is concentrated with several firms, each one competing for a slice of the pie. As such, marketing is still very much a necessity to ensure your survival.
When developing a marketing strategy for your logistics company, here are a few essential elements to consider. Read more

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Women Truck Drivers Increasing In Trucking Industry

When most people hear the term “truck driver,” they probably immediately think of a male truck driver. It’s true that the majority of truck drivers in this country are men, but women are making their way into the industry in large numbers. There are over 3 million truck drivers in this country and over 200,000 are female. This is significant when you consider the fact that there were only 133,000 female drivers in 2005. Read more