Posts

Re-Branding Underway as Best Yet Express Restructures to Better Meet the Ever-Changing Needs of the Freight Industry

Best Yet Express Incorporated, a family-run, California-based leader in the TL and LTL trucking industry, recently announced several changes within the company, including corporate restructuring and the launch of an aggressive new marketing campaign that includes a revamped website and an informative industry blog, appropriately titled “The Fleet.”

“During the company’s 30-plus year history, our customers – who range from small family-owned businesses to Fortune 500 and Fortune 100 companies – have always been our number 1 priority,” said Jay Newjahr, the company’s CEO. “To better serve them, we felt it necessary to restructure internally so that we are more agile, nimble and responsive to their ever-changing needs.” Read the entire press release here.

 

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3 Factors to Consider When Building Your Logistics Company’s Marketing Plan

Logistics companies play a critical role in the global economy, making possible the task of shipping and transporting goods from one point to the other, usually from the manufacturing or delivery site, to the customer or distributor.

While it may seem that this critical function makes logistics companies indispensable, the truth is that the industry is concentrated with several firms, each one competing for a slice of the pie. As such, marketing is still very much a necessity to ensure your survival.
When developing a marketing strategy for your logistics company, here are a few essential elements to consider. Read more

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What You REALLY Need to Know about Long Haul vs Short Haul Trucking

The freight transportation industry plays an important role in the supply chain of a business. If you need merchandise or materials delivered, a reliable trucking service is essential. Whether it is short or long haul freight transportation, a good trucking service will transport your goods in a safe & timely manner, without compromising the integrity of your cargo.

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Rating Process

One of the most commonly asked questions we get here at Best Yet Express has to do with how we calculate our rates. It’s actually quite easy. Just watch!