All business owners are familiar with the rules of supply and demand. Few, however, realize how heavily trucking companies depend on supply and demand to function. We don’t blame them, either. With free two-day delivery becoming the norm, it feels like shipping just happens automatically. Most of us know that it’s more complicated than that, but just how much more complicated might surprise you. Predicting capacity trends is extremely challenging, and that’s particularly true in 2022.
Freight Transportation Always Has Four Seasons
Market conditions have always influenced the trucking industry, from capacity to rates. Still, there’s usually some level of predictability. There are four seasons in the logistics work. You have:
- The Quiet Season (January – March)
- The Produce Shipping Season (Produce Shipping Season (April – July)
- The Peak Shipping Season (August – October)
- The Holiday Shipping Season (November – December)