If you’ve gone to a new restaurant, picked a hotel, or hired a plumber lately, the odds are good you stopped by Yelp before making a final decision. Yelp reviews give buyers a sense of security and can help businesses get their name out there, but reviews aren’t foolproof. Anyone can leave a Yelp review, and one disgruntled customer in a bad mood can ruin a business’s reputation. So is it still worth it to list your business on Yelp?
The stats behind Yelp reviews are telling.
While concerns about unfair reviews are understandable, avoiding Yelp entirely is tough. 91% of people read reviews before choosing where to take their business. Yelp also has over 178 million visitors on a monthly basis. If you’re not on Yelp in 2022, you’re practically invisible to the majority of your potential clients or customers.
Visibility, however, isn’t the only factor that matters. Stars matter, too. The vast majority of consumers, 82% to be exact, avoid visiting businesses with an average rating of less than 4-stars. If you only have a handful of reviews, just one bad review can bring down your rating. Even if your average rating is high enough, customers expect written reviews to be mostly positive.
In essence, being on Yelp is practically mandatory in this day and age, but it doesn’t come without risk. Read more